“When you start with what is at stake for the buyer, you earn the right to their attention” — Jake Sorofman. This holds true for a marketing professional.As a marketer, you know how important it is to sell rightly. Use your selling skills in your resume and influence the right people in your job search list.
There is tremendous value in adding top skills in your resume if you want to market yourself for a marketing position.
Take a closer look at what skills can give you the edge.
1. Communication, Network and Negotiation
Good communication skills are the basic requisite for any marketing job. Employers look out for candidates with seamless communication and shrewd business minds. A job in the marketing sector would keep you associated with suppliers, service providers, manufacturers and most importantly customers. And to deal with all these, you need good communication.
Good communication skills help you build networks and negotiate better; the two important needs of a marketing profession. If you can successfully deliver your capabilities to the employer, you have an edge.
There are several skills that define a leader. To be a successful marketer, you need all the skills of a leader. As a leader you need to be working hard, be responsible, active, ambitious, honest, committed, productive, simple, direct and communicable.
Include projects where you have exhibited or conveyed all these qualities. A snapshot of your achievements can have a great impact on the recruiter. In addition, professional knowledge of the industry is also a must.
3.Business Communication Skills
Internal communication is as important for a role in marketing as it is to deal with external customers. Networking within the organization is important for proper execution of any business project. Show examples where you have been able to make the most of your communication skills to successfully complete a project.
Critical thinking or the ability to analyze statements, situations and determining its validity is a key skill for people pursuing career in the marketing domain. It produces creative thinking and generates problem solving skills and ideas. Include an instance from your experience where critical thinking has helped you successfully complete a task.
Employers need managers who are self-motivated and ambitious enough to understand projects’ goals and execute them well in sync with business objectives.Marketers need to polish their project management skills to get ahead of the competition.
You do not necessarily need a project management certification to exhibit this, though, adding an example that validates your managerial skills can help your resume stand out.
Though digital marketing has become a complete domain in itself that requires people with a comprehensive understanding of social media and search engine optimization, a little knowledge about these platforms is a must for every branch of marketing.
The increase use of social media for networking and promoting businesses has made it essential for a job seeker to be well equipped with the basic know-how of social media. Showcase your social media skills through your profiles and how have these helped you accomplish a task in your business.
To have the ability to analyze and understand the vast data present today, analytical skills are a must. They help the marketer understand consumer behavior, their needs and reactions. This helps them sell and promote their product better.
How to Write a Resume for Marketing
Whenever you are writing a resume for marketing, there are some key points you should remember.
- Know your target: Treat your employer as your potential customer and try to sell yourself to them. If you know who is going to read your resume like you know who is going to use your product, selling becomes a little easy.
- Have a USP: You might have a blend of skills and qualifications that make you fit for the role, but you need to define something on your resume that keeps you apart from the rest.
- Have a strategy: You just can’t approach an employer randomly. You need to execute it as a project and have a plan to successfully reach to the desired position. For this:
- Highlight your value proposition
- Look out for ideal keywords
- Look out for best layout and design
- Keep the basics of resume writing intact